Nscale invites itself to Paris Airport for VivaTech

From 6 to 13 June, in partnership with Europe Media agency and the Extime JCDecaux Airport teams, Nscale deployed an ambitious media strategy at Paris-Charles de Gaulle airport.

An immersive campaign for strategic visibility

The campaign was based around two types of media solutions:

• The Station Digital Pillars, four 20m² screens located at the interconnection between the TGV-RER station and the airport.
• A tailor-made programmatic DOOH network, launched specifically on 10 June in the baggage delivery areas of terminals 2BD and 2F, two key areas for reaching a business audience. For example, 31% of passengers in terminal 2F travel for business reasons.

By combining XXL digital displays and precise targeting, Nscale was able to address its message to a French and international audience, at a time when Paris was becoming the world's tech capital.

Paris Airport: a key showcase for major international events

The brand strategically chose to communicate at the time of VivaTech, the major annual event devoted to technological innovation and start-ups.

Through its campaign at Paris-CDG, Nscale sought to highlight its role in creating high-performance, sustainable and secure data processing solutions. The visual of a suitcase on a tarmac was accompanied by a simple but powerful message: “We can ensure that your data stay on European soil”.

This campaign is a perfect illustration of Paris Airport's role as natural amplifier for major international events.