Taking elegance to new heights at Paris Aéroport

Air France is taking elegance to new heights at Paris Aéroport with its new brand film.

2026 - March 26

Entertainment/Culture

Celebrating the French art of living and showcasing its new services, the airline embodies its promise more than ever: making each trip an experience in itself.

An exceptional experience driven by French elegance

True to its vision of travel defined by elegance, the French airline is introducing new services and products: free ultra‑high‑speed Wi‑Fi on board, a new mattress topper in Business, champagne served in every cabin… A new way to show that it’s the little touches that make great journeys.

Air France aims to offer its customers the very best of France through an exceptional experience that lets French elegance shine all the way on board: menus created by Michelin‑starred chefs, lounges designed by renowned designers and architects, uniforms imagined by top couture houses...

The campaign highlights the brand’s emblematic colours: blue, white and above all red, underscoring the uniqueness of French-style travel as the airline’s signature and showcasing its attention to the smallest details.

Shopping digital Arch, Air France campaign

Paris Aéroport, a premium showcase for the Air France campaign

With its prestigious environment and premium, high‑value audience, Paris Aéroport naturally emerged as the ideal playground for the airline seeking to spotlight an ever more upmarket offer.

In collaboration with the Extime JCDecaux Airport teams, the “taking elegance to new heights” campaign was rolled out on the Shopping Digital Arch, the iconic XXL digital installation in terminal 2EK at Paris-Charles de Gaulle Airport, complemented by a backlit lightbox located at the entrance to the Air France lounge.

Strategically positioned at the heart of the shopping area, these media have enabled Air France to strengthen its historic presence within the terminal and offer passengers an immersive experience before boarding.