Squaring Time at Paris Aéroport

To mark the holiday season, Bell & Ross orchestrated a spectacular campaign at Paris Aéroport, perfectly in tune with its aeronautical universe and its new communication territory, ‘Squaring Time’.

2026 - January 27

Jewelry/Watchmaking

The watchmaker capitalised on the complementary nature of iconic XXL displays and DOOH networks to reach a premium French and international audience on the move.

Paris Aéroport: a natural playground for a brand inspired by aviation

The airport proved to be the ideal venue for Bell & Ross, whose DNA is deeply linked to the world of aviation. Born out of a passion for cockpits and flight instruments, the brand has found in the context of travel, precision timekeeping and movement a perfect echo of its central theme: time.

Paris Aéroport has also enabled Bell & Ross to reach a premium audience with a strong affinity for its universe. This is a cosmopolitan, active, high-income clientele in search of exceptional items, comprising both business and leisure travellers who are particularly sensitive to high-end brands and the experience they offer.

By communicating at Paris Aéroport with Extime JCDecaux Airport, Bell & Ross has associated its new slogan with a universe that naturally amplifies its reach.

A powerful media strategy

To maximise both brand awareness and coverage, Bell & Ross combined Extime JCDecaux Airport's DOOH networks, enabling the brand to be present throughout the passenger journey, with ultra-impactful XXL displays positioned at key moments of the journey:

The Welcome Skytouchs, large-format displays located near Paris-Charles de Gaulle Airport, providing the first strong visual contact with the brand
The Shopping Digital Arch, offering passengers an immersive experience in the heart of the Terminal 2EK shopping area
The DOOH networks, enabling the brand to multiply its points of contact by working on repetition and memorisation.
The Luggage Digital Towers, large-format digital displays that extend the Bell & Ross experience until the last contact with the airport, leaving a strong impression on travellers.

This approach enabled the brand to establish a continuum of exposure: from arrival at the airport to the shopping areas and baggage carousels. Passengers were thus immersed in the world of Bell & Ross and its BR 05 campaign.