BMW offers a non-stop journey to Paris Aéroport passengers.
BMW has chosen Extime JCDecaux Airport to roll out a major media campaign at Paris-Charles de Gaulle and Paris-Orly airports as part of the European launch of the new BMW iX3.
The goal: to provide the brand with a continuous and premium presence throughout the traveller journey and promote its vision of an innovative electric mobility.
BMW iX3, a showcase of BMW’s electric strategy
With its “Travel non-stop” campaign, BMW is presenting the new all-electric BMW iX3, ushering drivers into a new era of BMW driving pleasure. With a range of over 800 km and a maximum charging capacity of 400 kW, the new SUV is at the heart of the brand’s electrification, digitalisation and circularity strategy, designed to meet new consumer expectations.
A Full Impact presence throughout the entire traveller journey
By communicating at Paris-Charles de Gaulle and Paris-Orly airports, BMW targeted a premium audience: international travellers and early adopters of technological innovations. Paris Aéroport has thus positioned itself as a strategic hub in the brand’s European communications, offering visibility that matches the stakes of this launch.
BMW leveraged the Full Impact DOOH network at Paris-Charles de Gaulle and Paris-Orly airports, ensuring a consistent presence throughout the traveller journey. The Luggage Digital Towers, a large-format digital display located in the arrivals area of Terminal 2E at Paris-Charles de Gaulle airport, were added to the media plan to highlight BMW’s commitment to sustainability for worldwide travellers.
This Full Impact strategy has positioned BMW as a natural travel companion, in perfect harmony with the “Travel non-stop” tagline.
By combining powerful reach, a premium environment and high-quality digital formats, the media strategy deployed at Paris Aéroport turned the BMW iX3 into a true travel icon, at the crossroads of electric mobility and the airport experience.
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