Bucherer Fine Jewellery‘s elegance lights up Paris Airport for the end-of-the-year celebrations
To celebrate the festive season, Bucherer Fine Jewellery captured the attention of international travellers at Paris-Charles de Gaulle (CDG) airport with a sophisticated digital campaign featuring its iconic "Rock Diamonds" collection.
A tribute to the jewellery excellence of Bucherer
Each piece in the Rock Diamonds collection embodies the perfect blend of craftsmanship and creativity, paying tribute to the exceptional expertise for which Bucherer Fine Jewellery is renowned.
Running from 26 December 2024 to 1 January 2025, in partnership with Extime JCDecaux Airport, the immersive campaign showcased the brand's unique creations in the premium environment of Paris-CDG airport.
A 100% immersive digital experience at Paris Airport
Bucherer communicated on several strategic locations to immediately capture the attention of passengers as they arrived at terminal 2E.
Thanks to the Luggage Digital Towers, four 15m² digital totems located in the baggage reclaim area, Bucherer Fine Jewellery was one of the first points of contact for passengers on arrival, reinforcing its branding and awareness.
In addition, the campaign was also visible on a bespoke DOOH network deployed in the disembarkation and baggage delivery areas of terminal 2E, guaranteeing continuous exposure and precise targeting of a high-end international clientele throughout their journey to exit the airport.
Through this immersive digital strategy, Bucherer Fine Jewellery captivated travellers from the moment they arrived at Paris Airport, brightening the end-of-the-year celebrations with the prestige and sparkle of its collection.
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