Diptyque takes up residence at Paris-Charles de Gaulle airport for the summer
The pop-up celebrates the spirit of Paris and offers a discovery of elegant fragrances to travellers passing through the airport.
French luxury perfume house Diptyque has launched an exclusive pop-up store in terminal 2F of Paris-Charles de Gaulle airport. It opened its doors on July 18 to welcome French and international travellers heading for mainly European destinations.
This pop-up store offered travellers a sensory experience that captured the essence of Diptyque during the peak of summer travel. It highlighted Diptyque's artistic identity: the boutique's design echoed the oval shapes and green hues characteristic of the Maison.
The pop-up store featured two vibrant counters showcasing Diptyque’s collections of candles and fragrances, including its range of oriental scents. Diptyque’s limited-edition summer collection, designed by French artist Alexandre Benjamin Navet, took center stage.
Diptyque took passengers on a pre-flight journey through its series of candles capturing the essence of 11 cities around the world: Berlin, Beverly Hills, Hong Kong, London, Miami, New York, Beijing, Seoul, Shanghai, Tokyo and Paris.
The pop-up also invited passengers to take a photo via a photobooth and take home a piece of the Diptyque experience.
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