Bvlgari celebrates Christmas at Paris-Charles de Gaulle with a digital unboxing

From 2 November to 31 December, in partnership with Extime JCDecaux Airport, the Italian brand deployed a tailor-made activation combining luxury and magic to enchant travellers.

An immersive visual experience to celebrate Christmas

Bvlgari has created a captivating advertising film to unveil the precious Roma 1884 jewels, the latest Bvlgari collection, in a magical and luxurious atmosphere.

The video features an unboxing reminiscent of the magic of Christmas. Against a pink backdrop, a knotted ribbon unravels itself, revealing gift boxes signed Bvlgari; these cases open in turn with elegance, revealing the jewels in the collection, floating and twirling before the eyes of the travellers to magnify their brilliance. An immersive setting that celebrates the excitement of gift-giving and the refinement of the brand.

An XXL presence at Paris Airport

To amplify its message, Bvlgari communicated on two iconic digital displays at Paris-CDG airport, guaranteeing maximum visibility among French and international travellers.

The Bon Voyage Giant Screen, an immersive 39m² screen, captured 100% of the traffic at departures from terminal 2E, immersing passengers in the magical world of the advertising film. The Shopping Digital Immersive, comprising two digital screens of 17 and 22m² located in the international junction of terminal 1, accompanied visitors from the moment they arrived in the shopping area, reinforcing the brand image and the immersive experience.

Thanks to this XXL digital advertising strategy, Bvlgari was able to reinforce its brand image, while offering passengers a genuine moment of wonder.