Cartier celebrates Parisian elegance at Paris-Charles de Gaulle
During November and December 2024, to mark the end-of-year festivities, Cartier deployed an exceptional immersive exhibition at Paris-Charles de Gaulle airport.
An immersive exhibition at the heart of the airport
From 31 October to 30 December, in partnership with Extime JCDecaux Airport, Cartier offered travellers a unique experience combining art, culture and travel.
The brand transformed the junction of terminal 1 at Paris-CDG into a temporary gallery, immersing passengers in the glamorous and refined world of Cartier. The bespoke exhibition was displayed on 15 immersive lightboxes, showcasing several of the brand's jewels, a true reflection of Cartier's jewellery expertise. Artistic photographs of majestic felines enhanced the setting.
Cartier Tank and the panther emblem
The highlight of the campaign: the brand communicated on the Bon Voyage Curve, a 38m2 lighbox located at the end of the junction, by displaying an iconic visual: the famous Cartier panther, standing on the roof of the Grand Palais, a strong symbol of elegance and Parisian heritage. The visual highlighted the Cartier Tank luxury watches, a collection embodying fluidity, sophistication and innovation.
Through this immersive activation, Cartier has once again affirmed its commitment to art and culture, offering travellers a refined, timeless experience, sublimated by the iconography of the brand.
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