Cartier's baby panthers at Paris Aéroport
The famous jeweller has launched its end-of-year campaign, "A Magical Night in 13 Paix," at Paris-Charles de Gaulle airport.
An immersive exhibition at the heart of the airport
Throughout December, in partnership with the Extime JCDecaux Airport teams, Cartier rolled out an exceptional immersive setup at Paris-Charles de Gaulle Airport, the ideal playground to showcase the House's visual heritage, with meticulous work on the narration and decorations.
The brand transformed the international junction of Terminal 1 at Paris-CDG into a gallery immersing passengers in the spirit of the House during the holiday season.
The tailor-made exhibition was deployed on the Bon Voyage Corridor: 15 immersive lightboxes, highlighting majestic feline babies, the emblem of the House.
Highlight of the campaign: the brand also staged the magical Christmas night on the Bon Voyage Curve, a 38m2 lightbox located at the end of the junction, to beautifully conclude the immersion.
Passengers were thus able to admire the brand's visuals, taken from their campaign video and developed in partnership with Publicis Luxe. Cartier features baby panthers at 13 rue de la Paix, the Maison's oldest boutique, playing with Cartier packages, a symbol of elegance and Christmas festivities.
Through this immersive activation, the brand reiterated its tradition of Christmas campaigns blending magic, luxury, and heritage identity. Once again, the brand affirmed its commitment to the fields of art and culture by offering travellers a refined and timeless experience, enhanced by the House's codes.
A magical interlude that transports passengers into the enchanting world of the holiday season.
Other high-impact campaigns
Bvlgari
For the end-of-the-year celebrations, Bvlgari offers a Christmas unboxing to passengers at Paris Aéroport
Tag Heuer
TAG Heuer celebrates its return as the official timekeeper of F1 at Paris Aéroport through two iconic digital displays.
A project? A question?
Extime JCDecaux Airport assists you in executing your campaign with dedicated experts who simplify the purchase of airport media.