Cartier celebrates its iconic panther at Paris Aéroport
In September, Paris Aéroport hosted a spectacular campaign orchestrated by Cartier, showcasing its iconic panther and dazzling passengers at Paris-Charles de Gaulle airport.
Cartier crowns its iconic feline
For over a century, the Cartier panther has established itself as a powerful symbol in the world of jewellery. This year, the House has chosen to place its iconic feline at the heart of its marketing campaign, with a series of brand-new visuals in which the majestic panther appears alongside Cartier’s delicate logo. This striking juxtaposition has been showcased on the international stage, notably at Paris-Charles de Gaulle (CDG) airport.
A majestic brand presence
The brand has made its mark on two iconic large-scale displays at Paris-CDG airport, offering passengers a truly immersive experience:
- along the Bon Voyage Corridor, 15 lightboxes located at the international junction of Terminal 1, and on the Bon Voyage Curve, a 38 sqm lightbox located at the end of the junction, to round off the immersive experience in style.
- on the Shopping Digital Tryptique, a flagship display consisting of a 45 sqm suspended screen mirroring the two Agoras Digitales at the heart of the iconic central square of Terminal 2EK.
Paris-CDG: a global stage for Cartier's premium vision
With its international reach, Cartier aims not only to reinforce the iconic status of the panther, but also to capture the attention of passengers as the holiday season approaches, a crucial period for the jewelry industry.
Cartier combines brand prestige and notoriety, reaching millions of travellers through impactful initiatives that are consistent with the brand's ambitions.
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