Cartier celebrates its iconic panther at Paris Airport

In September, Paris Airport hosted a spectacular campaign orchestrated by Cartier, showcasing its iconic panther and dazzling passengers at Paris-Charles de Gaulle.

2025 - September 01

Jewelry/Watchmaking

Cartier crowns its iconic feline

For over a century, the Cartier panther has been a powerful symbol in the world of jewelry. This year, the Maison has chosen to place its iconic feline at the heart of its communications, with a series of original visuals in which the majestic panther appears alongside the delicate Cartier logo. This striking juxtaposition is being rolled out in stages on the international stage, notably at Paris-Charles de Gaulle Airport (CDG).

A majestic brand presence

The brand stood out in two key areas of Paris-CDG Airport:

on the Bon Voyage Curve accompanied by 15 immersive lightboxes at the international junction of Terminal 1
on the Shopping Digital Triptych, a flagship display consisting of a 45m² suspended screen mirroring the two Agoras Digitales at the heart of the iconic central square of Terminal 2EK.

Paris-CDG: global stage for Cartier's premium vision

With its international reach, Cartier aims not only to reinforce the iconic status of the panther, but also to capture the attention of passengers as the holiday season approaches, a crucial period for the jewelry industry.

Cartier combines brand prestige and notoriety, reaching millions of travelers through impactful initiatives that are consistent with the brand's ambitions.