Dassault Systèmes makes a spectacular statement at Paris Airport

Dassault Systèmes is a software publisher specialising in 3D design, 3D digital modelling and solutions for product lifecycle management. Since 2020, the company has expanded its activities, notably in the life sciences and health industry with virtual twins of science-based experiments for the human body.

To highlight these new activities, Dassault Systèmes has rolled out an ambitious and immersive campaign entitled ‘Virtual Worlds for Real Life’. The aim? To raise public awareness of the benefits of virtual worlds, which can improve the lives of patients, citizens and consumers in a sustainable way, in key areas such as healthcare, infrastructure and manufacturing.

An XXL presence for an innovative vision

The Paris-Charles de Gaulle and Paris-Orly airports were chosen as strategic communication locations because of their large volumes of French and international passengers and their ability to reach a premium audience.

To support the campaign objectives, Dassault Systèmes and Extime JCDecaux Airport designed a bespoke campaign combining branding with XXL formats and coverage with DOOH networks. The campaign was deployed on two XXL digital screens:

• The Welcome Digital Premium, reaching all international flights arriving at terminal 2E.
• The Digital Pillars, two giant screens offering the possibility of reaching both departures and arrivals at terminal 2F.

The captivating visuals of the campaign, featuring Dassault Systèmes' virtual twins, were also displayed on the Welcome Emergence, a large-format lightbox offering immediate visibility to passengers arriving at terminal 2B, as well as on more than 100 digital screens in the DOOH Premium Lounge Digital network, guaranteeing exposure throughout the passenger journey.

A Europe-wide multi-hub campaign

This activation at Paris Airport was part of a more global strategy, targeting three major transport hubs in Europe. In addition to the two Paris airports, the visuals were deployed at St. Pancras International (London), with 25 dynamic screens covering walls, columns and bus stops.

With this new phase of communication (following an initial wave in July and August 2024), Dassault Systèmes has reaffirmed its commitment to raising public awareness of the impact of virtual worlds.