Dior's Circus of Dreams at Paris Aéroport
For the Christmas holiday season, Parfums Christian Dior has rolled out its enchanting universe at the heart of Paris-Charles de Gaulle Airport with a spectacular installation: "The Circus of Dreams."
An immersive installation at the heart of terminal 2F
Parfums Christian Dior has chosen Paris-Charles de Gaulle Airport as the privileged setting to embody the Christmas magic. Terminal 2F thus transformed into a dreamlike setting showcasing the House's universe.
At its centre stood a majestic, luminous Christmas tree, bathed in golden light, adorned with graphic patterns and sophisticated finishes. More than just décor, this immersive creation offered an extraordinary celebration infused with magic, for an enchanted holiday season where the wildest dreams come true.
A brand experience before boarding
The Shopping Pop Up F1 unfolded like an imaginary circus featuring:
- a luminous Christmas tree, designed to spark the curiosity of passengers;
- a warm atmosphere, reminiscent of Parisian window displays at the end of the year;
- a monumental DIOR signature, inviting passengers to contemplation.
Far from a traditional commercial pop-up, this decorative installation was conceived as an enchanted interlude. It allowed passengers to discover and try the Maison’s products, while offering a moment of wonder just before boarding.
By offering travellers this magical interlude, the House continued its tradition of grand Christmas displays, where art, luxury, and imagination meet.
Through this spectacular installation, Parfums Christian Dior and Extime JCDecaux Airport once again demonstrated how airport media can go beyond simple visibility to create unforgettable brand experiences.
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