Embraer captivates Paris Airport with an innovative digital campaign for Paris Air Show 2025

A strategic activation at the heart of terminal 2E

From 13 to 19 June 2025, in collaboration with Gravity Global agency and the Extime JCDecaux Airport teams, Embraer deployed a tailor-made digital campaign in terminal 2E at Paris-Charles de Gaulle airport, where 96% of flights are international.

The campaign was based on two types of media solutions:

• The Welcome Digital Premium, a 22.5 m² immersive screen reaching 100% of the international traffic arriving at terminal 2E.
• A DOOH Welcome Proxi network, specifically present in strategic areas of terminal 2E.

Thanks to this activation, Embraer has been able to boost both its brand awareness and its reach among a premium French and international audience.

An offbeat tone for an impactful campaign

The campaign focused on the E-Jet E2 model, designed to offer a high-performance, comfortable and modern flying experience. Embraer chose a humorous and original advert: three penguins desperately trying to go on holiday, until an E2 jet lands and invites them on board.

The message – “Those who dream of transformative flight, love E2” – combines lightness, emotion and innovation.

Paris Airport: a powerful amplifier for major world events

The brand chose to communicate at Paris Airport to reach a strategic audience made up of professionals from the aeronautical sector, visitors to the International Paris Air Show and business travellers from all over the world, illustrating the capacity of Paris airports to act as a sounding board for major international events.