Erborian offers an immersive experience combining K-pop and K-beauty at Paris Aéroport
L’OCCITANE Group Travel Retail has joined forces with Extime Duty Free Paris and Extime JCDecaux Airport to launch a bold, high-impact activation in support of the Travel Retail avant-premiere of Erborian’s new Centella Redness skincare range.
The collaboration spans 15 Extime Duty Free doors across Paris-Charles de Gaulle and Paris-Orly airports with a 360º high visibility campaign, and runs from 6, January until 23 February 2026, the new year being the perfect time to adopt new skincare routines.
The initiative represents the first time Erborian and Extime have partnered on this scale, combining immersive retail theatre with skincare storytelling and cultural touchpoints designed to resonate with global travellers. By blending playful experiential elements with solid category education, the activation aims to accelerate skincare recruitment for Erborian at a time when sensitive-skin solutions are gaining momentum in both domestic and travel markets.
An immersive Beauty Journey through the Airport
Passengers have the opportunity to discover the Erborian brand even before they arrive at the airport thanks to the Extime Rewards newsletter and a media campaign with Extime JCDecaux Airport on the Extime.com marketplace inviting them to visit the stores.
Once at the airport, travellers are treated to an immersive experience in the Duty Free shops, combining high visibility and sensory engagement. The launch of Centella Redness is highlighted from the entrance with front-of-store displays and floor stickers guiding customers to an exclusive area dedicated to the range.
This visibility is amplified by a retail media strategy, supported by Extime JCDecaux Airport digital screens, alongside sample distribution and the presence of brand ambassadors at peak times. Located at the entrance and behind the cash desks of Extime Duty Free stores, these screens enable to broadcast the brand movie as well as campaign assets throughout the activation period.
To offer an even more immersive experience, K-pop performances take place on Saturdays throughout February in selected stores, offering a dynamic nod to Erborian’s Korean roots and bringing a dose of culture and festive spirit to the airport environment. The result is a holistic activation that feels modern, welcoming and highly visible.
Centella Redness: Redness out. Self-esteem in
The activation supports the Travel Retail launch of Centella Redness, a three-step routine designed for redness-prone and reactive skin. This skin type is characterised by heightened sensitivity to environmental or emotional triggers such as temperature changes, pollution or stress, often presenting as redness, tightness or dryness. Powered by Centella Asiatica and high-efficacy actives, the range arrives at a moment when travellers are increasingly prioritising efficacy, comfort and barrier health.
Strengthening Travel Retail Skincare Through Collaboration
For L’OCCITANE Travel Retail, the partnership underscores a strategic push to attract skincare consumers, introduce them to cosmetic trends and elevate brand storytelling within airport environments.
A natural crossroads of cultures and influences, Paris Aéroport provides the perfect setting to showcase a brand like Erborian - born in Seoul, where ancestral tradition meets innovation - and Extime's desire to offer memorable experiences in line with passengers' ever-changing expectations.
Mona L’Hostis, Marketing Director, Global Travel Retail, L’OCCITANE Group, commented: ‘Erborian has always stood for innovative and effective skincare rooted in Korean expertise, and Centella Redness reinforces that promise with demonstrable results. Partnering with Extime allows us to bring that story to life in a fresh, immersive way, combining visibility, culture and education to meet travellers where they are. The brand continues to gain tremendous momentum and loyalty, providing a significant boost for our skincare ambitions in Travel Retail.’
Isabelle Fourmentin, Managing Director, Extime JCDecaux Airport, declared: ‘Working hand in hand with Erborian and Extime Duty Free Paris, we’ve transformed the launch of Centella Redness into a truly integrated retail media strategy, with initial brand exposure at home via our Extime.com digital ecosystem and a follow-up at the airport on our shopping screens. This allowed us to reach travellers at key moments in their journey, enabling us to seamlessly maximise conversion within Duty Free stores.’
Séverine Patureau, Chief Commercial & Merchandising Officer, Extime Paris, stated: ‘Through this Extime Immersive Journey, we have designed an experience that invites passengers to embark on a truly sensory journey, from digital touchpoints to the store, blending skincare expertise, cultural expression and innovation. Our ambition is to transform the time spent at the airport into an inspiring moment of discovery, and to offer brands a unique stage to create a lasting emotional connection with travellers.’
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