Hyundai electrifies Paris Aéroport with its new IONIQ 9 SUV

From September 17 to October 14, 2025, Paris Aéroport collaborated with Hyundai to launch a spectacular campaign, showcasing its latest 100% electric model, the IONIQ 9, and offering an immersive experience to all passengers at Paris-Charles de Gaulle.

2025 - September 17
Automotive
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Hyundai makes a statement with the IONIQ 9

Hyundai Motor Company continues to push the boundaries of automotive innovation with the IONIQ 9, a 100% electric SUV designed for everyone, symbolizing its forward-thinking vision. With the ambition to reinvent electric driving in a family SUV format, the IONIQ 9 imposes contemporary elegance that intrigues passengers worldwide with its refined lines and fluid silhouette.

For this campaign, the brand chose to make a bold display by positioning its vehicle at the heart of Paris Aéroport. Passengers at Paris-Charles de Gaulle Airport had the opportunity to discover the car through a daring setup. A truly captivating visual immersion within the passenger journey that reflects Hyundai's ambition with this new model, a testament to technological innovation in the automotive industry.

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Paris-CDG: the ideal platform for Hyundai

By choosing to advertise at Paris-Charles de Gaulle, Hyundai aimed to reach a French and international audience with high purchasing power, sensitive to the automotive sector and innovation, at a rare moment when their attention can be captured through immersive campaigns. Thus, Paris-CDG offered an ideal environment for Hyundai to strengthen its premium brand image.

Hyundai successfully combined immersion and brand recognition, reaching millions of travelers with impressive and impactful setups.

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Strong brand presence within Terminal 2E

At Paris-CDG, the brand orchestrated its communication within Terminal 2E:

  • A large-scale podium located at gate M of Terminal 2E, allowing travelers to discover and interact with the Hyundai IONIQ 9, blending wonder and immersion, accompanied by Hyundai demonstrators.
  • A powerful DOOH network, offering extensive visual coverage within the terminal, enhancing the immersive experience with a continuous brand presence across various strategic touchpoints.

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