JBL TAKES INNOVATION TO NEW HEIGHTS AT PARIS-CDG
From 8 to 14 December, JBL took innovation to new heights at Paris Aéroport with a major campaign rolled out at Paris-Charles de Gaulle Airport (CDG) to unveil its most innovative and high-performance headphones to date: the Tour One M3 Smart TX, previewed at CES 2025. With this announcement, the brand addressed travellers seeking comfort, connectivity and immersive experiences during their journeys.
Headphones designed for a new era of in-flight entertainment
A true technological marvel, the Tour One M3 Smart TX ushers in a new era of entertainment and immersive listening on the go. These headphones combine cutting-edge audio and advanced connectivity with a compact, touch-sensitive wireless audio transmitter compatible with in-flight entertainment systems, adaptive noise cancellation and up to 18 hours of battery life. Ideal for frequent travellers and technology enthusiasts, they are the essential travel companion.
Paris Aéroport, the ideal playground for an innovative brand
Paris Aéroport emerged as the ideal playground for a brand like JBL, which wanted to reach a mobile, international audience with a natural affinity for innovation. In partnership with Extime JCDecaux Airport, the brand deployed a spectacular, high-profile presence throughout the passenger journey to maximise the visibility of this innovation and anchor the headphones in the world of travel.
An XXL media campaign to boost brand awareness and reach
To boost brand awareness, JBL chose to communicate on iconic XXL digital displays:
- The Shopping Digital Arch, a digital triumphal arch allowing total immersion in the heart of the shopping area of Terminal 2EK
- The Digital Pillars, two 27 sqm screens, visible from both departures and arrivals in Terminal 2F.
- The Bon Voyage Digital Fresco, a display combining the visual impact of large format with digital innovation at Terminal 2A.
- The Welcome Digital Premium, a digital display covering 100% of international flight traffic arriving at Terminal 2E.
- The Welcome Digital Curve, a 76 sqm curved screen, ensuring exceptional visibility at Terminal 2E arrivals.
To maximise reach and target an even wider audience, JBL also communicated on Extime JCDecaux Airport DOOH screens. This high-coverage network enabled the campaign to be broadcast to a large number of passengers, while maintaining a level of image quality and visual impact in line with the brand's premium DNA. Thanks to this strategic mix of spectacular digital displays and powerful DOOH, JBL accompanied travellers at every stage of their journey.
An immersive brand experience with Extime JCDecaux Airport
In collaboration with Extime JCDecaux Airport, JBL transformed Paris-Charles de Gaulle Airport into a true showcase for its Tour One M3 Smart TX headphones. With this immersive, high-impact campaign, the brand set out to position these headphones as the ultimate travel companion – elevating every journey, from business trips to weekend getaways.
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