KIEHL'S BRINGS ITS "BONES AROUND THE GLOBE" MISSION TO LIFE AT PARIS AIRPORT

An engagement on the way to the airport

Kiehl's extended its presence throughout the journey to the airport, via various display formats visible on the Uber app, both at the time of connecting with drivers and during the ride, offering an additional 90 seconds of exposure to the brand on average per ride.

This approach is part of the Extime JCDecaux Airport x Uber Advertising collaboration, which allows reaching consumers from their starting point via the Uber app, through all the strategic contact points in the terminals, using powerful digital devices. This new offer aims to boost brand awareness, promote advertising recall, and generate drive-to-store through continuous and strategic visibility throughout the entire passenger journey.

An immersive experience at the heart of the airport

Upon their arrival at the airport, passengers were greeted by Kiehl's messages, displayed on Extime JCDecaux Airport DOOH (Digital-Out-Of-Home) screens at the departure level, thereby reinforcing the brand's presence in their minds.

Once through security checks, travelers discovered an immersive pop-up designed and set up by the Extime JCDecaux Airport teams within Terminal 2F of Paris-Charles de Gaulle Airport. They have the opportunity to benefit from a free skin diagnosis, conducted by a cosmetics expert inspired by New York apothecaries. They can thus obtain their "skin pass visa" and enjoy exclusive travel offers tailored to their needs and destinations. Passengers could also let their creativity run wild by sending postcards drawn by illustrator Jordan Amy Lee and enjoy exclusive gifts with their purchases.

This campaign demonstrates Kiehl's holistic approach, combining digital innovation and real-world experience to enhance the passenger journey. A unique opportunity to work on the entire brand funnel with a premium and contributing audience.