King Seiko makes its grand return at Paris Aéroport
To mark the festive season, SEIKO WATCH EUROPE, accompanied by IPG Mediabrands, chose Paris-Charles de Gaulle Airport as an exceptional setting to celebrate the grand return of its iconic King Seiko collection.
Launched in 1972, this line symbolises the excellence of high-precision mechanical watchmaking and the unique heritage of the Japanese company.
A premium media campaign at the heart of Terminal 2F
For this high-profile announcement, King Seiko opted for a fully digital campaign on:
- The Digital pillars : two giant screens, each measuring 27 m², visible from both the departures and arrivals areas of Terminal 2F
- A bespoke DOOH network, designed to optimise the reach among a French and international upper-middle-class audience.
This dual presence ensured the brand had a prominent and continuous presence throughout the passenger journey, in a premium environment perfectly suited to the world of luxury watchmaking.
Ryohei Suzuki, global ambassador for watchmaking expertise
In the heart of the campaign, Japanese actor Ryohei Suzuki, global ambassador for King Seiko, embodies the values of the collection: contemporary elegance, high standards and attention to detail. Through King Seiko's creations, the brand highlights its pioneering DNA: angular designs, bold colours and high precision, reflecting SEIKO's expertise in mechanical watches.
Extime JCDecaux Airport, an ideal showcase for premium brands
With this campaign, Extime JCDecaux Airport reaffirms its role as a preferred partner for premium brands seeking to reach an international audience with high purchasing power. The power of its digital displays, combined with an exceptional travel environment, offers advertisers an ideal platform to tell their brand stories and enhance their product launches.
King Seiko thus marks a remarkable return to Paris Aéroport, combining watchmaking tradition, innovation and an immersive digital experience.
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