La Roche-Posay celebrates its 50th anniversary at Paris Airport

A tailor-made media campaign in a premium environment

To reach out to a national and international audience in a premium setting while highlighting the brand's heritage and values, La Roche-Posay deployed an immersive media campaign at Paris-Charles de Gaulle airport, in collaboration with the Extime JCDecaux Airport teams.

The brand communicated on a flagship digital device, the Shopping Digital Triptyque, three XXL screens in the shopping area of terminal 2E, Gate K, in order to work on branding by capturing the attention of 100% of the passengers in this strategic area.

The campaign was also broadcast across Paris Airport's DOOH Full Impact network, to maximise reach and ensure a presence throughout the passenger journey.

An emotional impact for all passengers

These installations made it possible to reach 1.6 million passengers while conveying La Roche-Posay's core message: the power of science and skincare.

The campaign was designed to be the first and last point of contact with passengers at Paris-Charles de Gaulle. The DOOH devices created palpable excitement among arriving passengers as soon as they arrived in Paris, and left a sweet memory for departing travellers, prolonging their Parisian experience. The enthusiastic feedback on social networks attests to the positive impact of this activation.