L’EXPRESS CHOOSES PARIS AÉROPORT TO TARGET EUROPEAN OPINION LEADERS

Extime JCDecaux Airport supported L’Express in the launch of its new feature, “Le Pari de l’Europe” (Europe’s Gamble), at Paris Aéroport, thanks to an ambitious digital campaign on its DOOH screens located at the heart of international terminals.

2026 - February 04

Entertainment/Culture

The aim was to reach European opinion leaders in a resolutely premium environment, perfectly in line with the newspaper's new editorial ambition.

‘Le Pari de l'Europe’ (Europe's Gamble): a new formula to better understand European issues

With this new formula, L'Express is choosing to focus on Europe as a whole. With a redesigned layout, revamped sections and new editorial contributors, the magazine is reinventing itself to better analyse the major transformations taking place across the continent. The newspaper offers in-depth coverage of European issues: Europe's position in the world, economic sovereignty, energy and digital transitions, defence, security and intelligence, education, and the concrete impact of European policies on citizens' daily lives.

At the heart of the editorial project is a strong conviction: the European scale has become crucial to understanding the major changes taking place in the world. L'Express thus aims to create the ‘common newspaper for Europeans’ that Stefan Zweig dreamed of, and to launch a genuine European conversation. It no longer targets only French opinion leaders, but all European opinion leaders.

Paris Aéroport: a naturally European territory

By choosing Paris Aéroport and Extime JCDecaux Airport's DOOH solutions, L'Express has placed its ‘bet on Europe’ in a naturally European communication territory.

Rolled out at the heart of international terminals, the campaign has helped raise L'Express's profile among European opinion leaders, frequent flyers and international decision-makers, generate traffic to RELAY shops, which are key points of contact between the newspaper and its readers, and encourage passengers to discover and subscribe to this new European format.

Thanks to the power of Extime JCDecaux Airport's media solutions and the quality of the environment offered by Paris Aéroport, L'Express has made travel a privileged moment to launch this European conversation at the crossroads of international flows.