RENAULT SETS HEARTS RACING AT PARIS AEROPORT

Clio, a love story reinvented

An iconic model, Renault Clio has been forging a special relationship with its drivers for three decades. Renault Clio E-Tech full hybrid combines heritage with a break in style: a new cockpit with integrated Google, sharp design, chiselled grille, and latest-generation driver assistance systems for an experience that is both intuitive and ultra-technological.

Driven by this ambitious vision, Clio is more than ever a true icon of popular culture, capable of inspiring strong emotional attachment while embodying innovation in everyday life.

An impactful media campaign at Paris Aéroport

To reach a premium audience passionate about cars and technology, Renault opted for a powerful media plan at Paris Aéroport, covering the various key moments of the passenger journey:

• At Paris-Orly : The Bon Voyage Proxi DOOH network to optimise coverage and repetition among travellers in the boarding area.
• At Paris-Charles de Gaulle : The Bon Voyage Proxi DOOH network associated with iconic XXL formats to combine branding and reach:
  • The Bon Voyage Emergence, two iconic lightboxes to establish a strong brand presence among a premium audience departing mainly for European destinations.
  • The Welcome Outdoor, six lightboxes dominating the main road to Paris, extending the campaign's impact from the moment travellers leave the airport.

This media orchestration allows the “Love Redesigned” campaign to accompany travellers throughout their journey, multiplying points of contact with the new Renault Clio.

At Paris Aéroport, Renault Clio E-Tech full hybrid is not just seen: it is experienced, felt, and triggers love at first sight among design and technology enthusiasts.

By combining creative power, product innovation, and media excellence, Renault and Extime JCDecaux Airport transform the traveller's journey into a true brand experience.