Škoda invites Paris Aéroport passengers to explore the world
From 19 December to 4 January, Extime JCDecaux Airport supported ŠKODA France with a bold campaign at Paris Aéroport, inviting passengers to ‘explore the world’ while positioning the brand as a partner for life's big moments.
A campaign in tune with the airport environment
With its ‘Let's explore’ campaign created by BBDO, ŠKODA France encourages passengers to explore the world around them, give free rein to their curiosity and seize the opportunities that come their way. The airport environment naturally reinforces this brand message, positioning ŠKODA as a travelling companion capable of accompanying consumers during key moments in their lives.
A media campaign at the heart of passenger flows
To reach French passengers travelling abroad as effectively as possible, the campaign was rolled out throughout the passenger journey at Paris-Orly and Paris-Charles de Gaulle (CDG) airports:
- on the Station Digital Pillars, four 20 sqm screens located at the interchange between the TGV/RER station and Paris-CDG airport, enabling passengers in transit to be captured before they begin their journey through the airport.
- on the Digital Pillars, two giant 27 sqm screens enabling us to reach travellers both departing from and arriving at Terminal 2F at Paris-CDG.
- on 81 75" screens of the French Flyer DOOH network
The brand was thus able to combine brand awareness with XXL digital formats and reach with DOOH.
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