Launch of Rabanne's new women's fragrance
To celebrate the launch, an exceptional pop-up was set up at Paris-Charles de Gaulle airport from October 10 to November 6, 2024, offering visitors a never-before-seen immersive experience.
Rabanne recently unveiled its new women's fragrance, Million Gold For Her, embodied by the famous model Gigi Hadid.
To celebrate the launch, an exceptional pop-up was set up in the city of Paris during the Fashion Week from 27 to 29 September 2024, offering visitors a never-before-seen immersive experience.
Following this media event, the brand unveiled a pop-up store within Paris-Charles de Gaulle airport, in Terminal 2F, from 10 October 10 to 6 November 2024. Passengers had the opportunity to discover the fragrance through an interactive olfactory experience, where they could explore the floral notes that make up this new fragrance.
In addition to the pop-up, the brand also chose to communicate digitally on the DOOH network from 7 to 15 October 2024, combining branding and emergence throughout the consumer journey. Passengers were able to explore the fragrance and discover exclusive content, while also having the opportunity to purchase the perfume directly online.
With immersive activations at Paris-Charles de Gaulle airport and an innovative digital approach, the luxury brand has established itself as a key player in the market, appealing to a modern, demanding customer profile.
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