TAG Heuer celebrates its return to Formula 1 at Paris Airport
To celebrate its return as Formula 1's official timekeeper, TAG Heuer communicated at Paris Airport throughout January 2025.
The new official timekeeper of F1
The Swiss manufacturer of luxury sports watches and precision chronographs has a rich history in Formula 1, having been the first watch brand to sponsor a Formula 1 team in 1971 and serving as Official Timekeeper from 1992 to 2003.
In 2025, TAG Heuer is back as the Official Timekeeper of Formula 1 and wants to celebrate with F1 fans, both French and international.
A triumphant comeback with two iconic digital displays
For the occasion, the brand chose to communicate at Paris-Charles de Gaulle airport through two iconic and prestigious XXL digital displays:
- The Bon Voyage Giant Screen in Terminal 2E, a 39sqm digital screen
- Le Shopping Digital Immersive of Terminal 1, two digital screens of 17 and 22sqm,located upstream from the shopping area.
These two immersive and impactful displays, impossible to miss, ensure 100% reach of departing passenger traffic in both terminals.
This customized campaign, deployed by Extime JCDecaux Airport teams, reached a French and international CSP+ audience in a premium environment.
Other high-impact campaigns
Cartier
For the end-of-the-year festivities, Cartier deployed an exceptional immersive exhibition at Paris-Charles de Gaulle
Range Rover
Range Rover made a lasting impression at Paris-Charles de Gaulle airport with the launch of the new Range Rover Sport Velocity Blue
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