EXTIME JCDECAUX AIRPORT, PRINTEMPS, AND DISPLAYCE WIN GOLD AT THE 2025 ADTECH AWARDS
Paris, December 11, 2025. On the occasion of the fourth edition of the AdTech Awards, which recognise technological innovations in the field of media and digital advertising, Extime JCDecaux Airport, Printemps, and Displayce were awarded the Gold prize in the "Best DOOH Campaign" category during a ceremony organised on December 3 by Minted.
An award for an innovative programmatic DOOH campaign
This distinction recognises a particularly innovative programmatic DOOH campaign, the result of a collective led by the Extime JCDecaux Airport, Printemps, Displayce, VIOOH, Locala, and Hani Paris teams.
At the heart of this system, the Airport Live Triggering solution, developed by JCDecaux and Displayce, allows for the real-time activation of DOOH campaigns based on the origin or destination of flights thanks to Cirium data.
By integrating the "Airport" trigger within the Displayce media platform (DSP), advertising messages are automatically triggered upon the arrival of flights previously selected by the brand, ensuring ultra-contextualized real-time broadcasting on a selection of digital screens along the passengers' airport journey. In order to optimise the understanding and impact of the message, the visuals are broadcast and adapted in the language of the travellers.
A campaign targeting international travellers at Paris-Charles de Gaulle Airport
Deployed from September to December 2024 at Paris-Charles de Gaulle, the campaign specifically targeted international travellers from the American and Asian continents, identified for their strong interest in brands and their appetite for a premium shopping experience in Paris.
A new demonstration of the power of programmatic DOOH in airports
This award-winning campaign demonstrates the ability of programmatic DOOH in airports to address high-value international audiences, offer relevant, contextualised, and multilingual advertising experiences, and effectively connect premium brands with travellers at the right moment in their journey.
Nathalie Jouhet, Director of Communications at Printemps, said: "Thank you very much for this award, it's a great recognition for our teams and our partners: Displayce, Extime JCDecaux Airport, VIOOH, Locala, and Hani. With this programmatic DOOH campaign at Paris-Charles de Gaulle Airport, we were able to deliver the right message to the right target audience by speaking to them in their language, which allowed us to maximise the emotional impact of our messages. The results of the campaign confirm the effectiveness of this strategy: the choice of airport media combined with affinity targeting and a contextualised approach."
Isabelle Fourmentin, General Manager, Extime JCDecaux Airport, stated: "We are very happy to receive this award with our partners. Extime JCDecaux Airport, a pioneer in flight trigger activation, has always been driven by a constant commitment to offer advertisers increasingly contextualised and effective campaigns. We are very happy to see this phenomenon accelerate with Displayce's programmatic DMP for the benefit of brands and their communications."
Laure Malergue, CEO and co-founder of Displayce, stated: "This award is a tremendous recognition of the power of Airport Live Triggering." By combining real-time data and targeting by flight origin or destination, we were able to reach the right travellers at the right time, in a premium airport environment. This campaign perfectly illustrates what our technology, developed with JCDecaux, can offer to brands.
Press Contact
Clémentine Prat, Director of Communications, JCDecaux | [email protected]
About Extime JCDecaux Airport
Extime JCDecaux Airport offers tailored and high-performance media solutions to create powerful and memorable brand experiences at Paris-Charles de Gaulle, Paris-Orly, Paris-Le Bourget airports, and now at Queen Alia International Airport in Amman, Jordan.
Extime Media is a joint venture owned by JCDecaux, the world's No. 1 in outdoor advertising, and Groupe ADP, the world's leading airport operator.
About Displayce
Displayce is a pioneering technology suite specialising in Out-of-Home (outdoor communication), designed to meet the needs of brands and advertising agencies worldwide. Thanks to its media platform (Demand-Side Platform), Displayce connects advertisers and agencies to more than 1,600,000 digital outdoor furnitures in 80 countries, thus offering them the largest DOOH inventory in the world and allowing them to design contextualised, cookieless, and impactful outdoor communication campaigns. Its data platform (Data Management Platform) allows for the centralisation, modelling, and activation of first and second-party data related to the OOH inventory of media owners, in order to design relevant and effective campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, United Kingdom, Belgium, Germany, Italy, Brazil, and United Arab Emirates). Since July 2022, JCDecaux has taken a majority stake in the structure.
Your campaign starts here
Extime JCDecaux Airport accompanies you in realizing your campaign with dedicated experts who simplify the purchase of airport media.