The Badalada campaign wins two awards at the Moodies 2025
La campagne de lancement de la nouvelle lotion corporelle Body Badalada™ reçoit deux prix aux Moodies 2025 dans les catégories "Best Digital Campaign Collaboration" et "Best Omnichannel Campaign".
During summer 2025, a dynamic and immersive 360° campaign infused every step of the passenger journey at Paris-Charles de Gaulle airport, bringing the Badalada™ spirit to life in retail spaces, digital touchpoints and across Extime JCDecaux Airport’s advertising assets. The terminals were transformed into a colorful and captivating world celebrating joy and good vibes, from check-in all the way to the boarding gates.
Upon arrival at the airport, passengers were immediately immersed in the Sol de Janeiro universe thanks to the complete branding of the LISA shuttle station, mirror stickers in the restrooms, and a powerful network of DOOH screens operated by Extime JCDecaux Airport, ensuring brand presence throughout the passenger journey.
The experience continued inside Extime Duty Free Paris stores with an immersive in-store journey: floor stickers at the store entrance, iconic tables and brand-colored podiums, branded payment trays at checkout counters… By the end of their journey, passengers, fully immersed in the brand universe, were ready to bring the Badalada™ experience to life in store.
Passengers were also engaged before, during and after their flight via the extime.com website, where they could order Badalada™ products through Click & Collect for in-store pickup, through personalised Extime Rewards CRM content, and via dynamic storytelling on Extime’s social media channels.
This bold project, dubbed ‘Extime Immersive Journey’, would never have seen the light of day without the exceptional collaboration between the Sol de Janeiro and Extime teams (Extime JCDecaux Airport and Extime Duty Free Paris). Together, they have created an immersive, multi-sensory phygital experience designed to connect, inspire and boost engagement and conversion.
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