A powerful and premium audience at Paris Airport
A powerful and global audience
107 million passengers are expected at Paris Airport in 2025, with a perfect balance between French and international passengers.
The French audience accounts for nearly 50% of traffic at Paris-Charles de Gaulle and more than 2/3 of traffic at Paris-Orly.
International passengers account for more than 50% of traffic at Paris-Charles de Gaulle and nearly 1/3 of traffic at Paris-Orly.
A diversity of high purchasing value targets
Paris Airport's power also relies on its universality, its ability to reach qualified audiences that can meet all brand objectives.
Whether your goal is to reach:
- AB
- Business passengers
- Bleisures
- Families
- Young passengers under 35 years
All of these targets are overrepresented at Paris Airport!
Reach a young, urban and connected audience. Mostly made up of millennials and Gen Z, this audience is eager for new experiences and receptive to innovative advertising messages from brands.
50% of passengers are under 35*
An Ipsos* study shows that travelers are generally younger (index 111 for 25-44 year olds) and wealthier (index 123 for high earners) than the average population.
Young travelers have high purchasing potential and are strongly influenced by brands that are integrated into their “passenger journey.”
Shopping plays a key role in young people's airport experience
Passengers like to look at pop-up stores, shops, and advertising at airports.
GenZ passengers have made at least one purchase at an airport in the last 12 months.
Passengers include shopping as part of their airport travel experience.
Passengers do not plan their purchases at the airport in advance.
JCDecaux Ipsos, First Class Advertising The enduring Magic of Airports, October- December 2023, 14 countries, Gen Z target
Paris Airport, the media to reach B2B audiences
Paris Aéroport is an essential hub for business travelers. Senior executives, decision-makers, and entrepreneurs constitute a premium and captive audience for brands seeking to communicate effectively in a business environment.
Air passengers, a strategic business audience
passengers have high incomes.
Passengers are business influencers.
Passengers are decision makers.
JCDecaux Ipsos, First Class Advertising The enduring Magic of Airports, October- December 2023, 11 368 respondants, 14 countries
* BVA Insight - Paris Airport- Passenger Observatory S1 2024
Create your advertising campaign
Extime JCDecaux Airport supports you in executing your campaign with dedicated experts who simplify the process of purchasing airport media.