Hyundai electrifies Paris Aéroport with its new IONIQ 9 SUV
From 17 September to 14 October 2025, Extime JCDecaux Airport collaborated with Hyundai to launch a spectacular campaign, showcasing its latest 100% electric model, the IONIQ 9, and offering an immersive experience to all passengers at Paris-Charles de Gaulle airport.
Hyundai makes a statement with the IONIQ 9
Hyundai Motor Company continues to push the boundaries of automotive innovation with the IONIQ 9, a 100% electric SUV designed for everyone, symbolising its forward-thinking vision. With the ambition to reinvent electric driving in a family SUV format, the IONIQ 9 imposes contemporary elegance that intrigues passengers worldwide with its refined lines and fluid silhouette.
For this campaign, the brand chose to make a bold display by positioning its vehicle at the heart of Paris Aéroport. Passengers at Paris-Charles de Gaulle Airport had the opportunity to discover the car through a daring setup. A truly captivating visual immersion within the passenger journey that reflects Hyundai's ambition with this new model, a testament to technological innovation in the automotive industry.
Paris-CDG: the ideal platform for Hyundai
By choosing to advertise at Paris-Charles de Gaulle, Hyundai aimed to reach a French and international audience with high purchasing power, sensitive to the automotive sector and innovation, at a rare moment when their attention can be captured through immersive campaigns. Thus, Paris-CDG offered an ideal environment for Hyundai to strengthen its premium brand image.
Hyundai successfully combined immersion and brand recognition, reaching millions of travelers with impressive and impactful setups.
Strong brand presence within Terminal 2E
At Paris-CDG, the brand orchestrated its communication within Terminal 2E:
- A large-scale podium located at gate M of Terminal 2E, allowing travelers to discover and interact with the Hyundai IONIQ 9, blending wonder and immersion, accompanied by Hyundai demonstrators.
- A powerful DOOH network, offering extensive visual coverage within the terminal, enhancing the immersive experience with a continuous brand presence across various strategic touchpoints.
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