Transavia captures the attention of passengers at Paris-Orly
Already well-established at Paris-Orly, Transavia is boosting its visibility among passengers with a new media campaign developed in collaboration with Extime JCDecaux Airport.
In the context of Air France’s final flight from Orly on 28 March and Transavia’s takeover of the routes to Nice, Toulouse and Marseille, Transavia is confirming its key role in ensuring the airport’s connectivity for French and European travellers.
The Air France-KLM Group’s low-cost subsidiary will operate 8 daily flights to Toulouse and Nice, and 2 to Marseille. The aircrafts will be optimally positioned in order to reduce travel time between check-in and boarding. Transavia’s offering will also be revamped to include more flexible “Max” tickets, and a Transavia lounge will open in Terminal 2 to welcome Max France customers and Flying Blue Platinum or Ultimate members.
A media strategy that plays with the visual codes of signage
The media strategy fully leverages the strengths of airport media: its power, proximity to passenger flow and affinity with a captive audience.
Transavia draws inspiration from Paris Aéroport’s signage codes to deliver clever, offbeat messages that catch travellers’ attention, while guiding them towards the terminals where the airline operates and showcasing its competitively priced offers. The advertising campaign therefore takes on an almost wayfinding-like dimension, complementing the airport’s official signs and combining practical orientation with strong brand impact.
A media set-up at the heart of passenger flows
The campaign is deployed at the very heart of the passenger journey at Paris-Orly.
- In public areas, on the Bon Voyage Mezzanines of Terminals 1 and 2, the campaign is guiding travellers to Terminals 2 and 3, where Transavia operates.
- At Terminal 3, the brand is present in the shopping area, with the iconic large format display Shopping Emergence, that is catching passengers' attention at a key moment when they are most receptive.
Extime JCDecaux Airport, media partner for Transavia's expansion
With this campaign, Extime JCDecaux Airport is supporting Transavia's growing presence at Orly and is demonstrating how a tailored media strategy can both reinforce a key player's position on symbolic flight connections and enhance the passenger experience throughout their journey.
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