Tiffany & Co. lights up Paris-Charles de Gaulle airport with its new HardWear collection

An intergenerational love story embodied by Natalie Portman

In the campaign film, the brand's new global ambassador plays her own character for the first time and offers an intimate glimpse into her life as a producer, director and mother. Through a letter addressed to her daughter, she celebrates inner strength and self-love in a film that serves as a tribute to cinema.

Rooted in the values of passing down a legacy, Tiffany & Co. is placing at the heart of its narrative the passing of jewellery from one generation to the next, seen as a sharing of wisdom and a symbol of longevity. Beyond the personal message, the campaign reveals the timeless vision of love that defines the House.

A premium media showcase for an exceptional film-making

To bring this film to life, Tiffany & Co. enlisted Oscar-nominated directors Mona Fastvold and Brady Corbet. Shot in 70mm in New York, the film embraces a rare artistic approach usually reserved for major cinema releases, paying tribute to Tiffany & Co.’s place in the world of the seventh art.

To further elevate this cinematic film, the brand chose to speak out through two iconic large-format displays:

- The Bon Voyage Giant Screen, a 39-square-meter XXL screen located in the heart of Terminal 2E, offering an exceptional visibility and reaching 100% of passengers departing from the terminal. This iconic format transforms the area into an open-air screening room, giving Tiffany & Co.'s creation its cinematic dimension.

Le Shopping Digital Immersive, two majestic digital screens positioned just before the shopping area in Terminal 1, a terminal that has been completely reimagined and redesigned in the spirit of the finest Parisian grand hotels. This set-up allows for total immersion in the world of the House at the key moment when travellers enter the shopping zone, when attention levels and receptiveness to brand messages are at their highest.

Deployed in high-traffic locations and during moments of maximum attention, Tiffany & Co. campaign plays a central role in the passenger journey at Paris-Charles de Gaulle airport. Enhanced by spectacular media displays within a premium environment, it offers the brand an unmatched visibility and showcases the cinematic dimension of the film, transforming the airport into a truly exceptional setting to celebrate love.