Visa heightens Céline Dion fans’ excitement at Paris Aéroport

From 4 to 30 September, Visa Infinite cardholders arriving from the United States and Canada are welcomed as soon as they land at Paris-CDG by dedicated messages shown on the digital screens in terminals 1 and 2, transforming the airport into a place of celebration.

Airport Live Triggering: an exclusive flight-paced targeting solution

At the heart of the initiative, Visa Infinite draws on Airport Live Triggering, an exclusive targeting solution developed jointly by Displayce and JCDecaux. This technology makes it possible to activate DOOH campaigns in real time according to flight arrivals and departures, and to tailor the advertising content accordingly.

Fuelled by real-time flight data, Airport Live Triggering automatically triggers the broadcast of messages at the most strategic moments of the journey: check-in, shopping areas, boarding, disembarkation and baggage reclaim halls. This gives brands contextualised, precise and impactful communication with audiences on the move.

A Visa Infinite campaign designed around the key moments of the concerts

As a premium partner of CÉLINE DION PARIS 2026–2027, Visa has carefully orchestrated its Visa Infinite messaging: the campaign is automatically triggered upon the landing of flights from the United States and Canada from the first weekend ahead of the concerts, the day before each date, and then on the concert days themselves.

To maximise understanding and impact from the very first point of contact, the visuals are tailored to the audiences and broadcast in the passengers’ own language. By welcoming every fan in their language and highlighting access to exclusive experiences for Visa Infinite cardholders, Visa turns the airport into a place of emotion, hospitality and celebration, in collaboration with Extime JCDecaux Airport.