An immersive 360° campaign at Paris Aéroport

An opportunity to discover Body Badalada™ Lotion via the “Extime Immersive Journey”

Until mid-September, a 360° dynamic and immersive campaign spread through every step of the passenger journey, inspiring Badalada’s spirit in retail, digital, and OOH/DOOH spaces and Extime JCDecaux Airport’s advertising devices. Terminals transformed into a fascinating universe of celebration of joy and happiness from check-in to the gates.

Led by Extime Paris, the hospitality and retail brand of Groupe ADP, in partnership with L’OCCITANE Global Travel Retail (parent company of Sol de Janeiro), this collaborative initiative, renamed “Extime Immersive Journey”, draws on the expertise of each of the Extime ecosystem players (Extime JCDecaux Airport, Extime Duty Free Paris and Lagardère Travel Retail) to enable brands to work jointly on awareness and conversion at every strategic touchpoint. 

As soon as they arrived at the airport, passengers were immediately immersed into Sol de Janeiro’s universe through the full eventementialization of the LISA station, the stickering of restroom mirrors and a powerful network of DOOH displays. This visibility maximized the attention of passengers and invited them to realize the Badalada experience within the duty-free.

‘When passengers transit through Paris airports, Sol de Janeiro’s impactful 360 campaign transformed their journey into a captivating experience. By combining digital displays and spectacular event formats, the campaign ensured brand presence at every strategic touchpoint, improving the passenger experience, and maximizing brand engagement,’ said Isabelle Fourmentin, General Manager, Extime JCDecaux Airport.

The journey continued afterward within Extime Duty Free Paris boutiques with a truly immersive in-store experience: stickers at the shop’s entrance, iconic tables and steles in the brand’s colors, branded cash trays by checkouts… By the end of this journey, the passenger, fully immersed in Balalada’s universe, was ready to purchase!

“In Paris, our airports become global stages of expression through Extime Immersive Journeys‘”, said Séverine Patureau, Chief Marketing Officer Extime Paris. “With Sol de Janeiro’s creative teams, we’ve endeavored to bring Body Badalada™ to life. We have activated every touchpoint of the passenger journey, from digital in advance of the trip to the immersive in-store experience, transforming the journey into a vibrant, multisensory celebration of energy, joy and connection! That’s the promise we offer to every brand: captivate passengers and turn their journey into an unforgettable experience.’