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Renault welcomes passengers from around the world with a giant 4.
To celebrate the new Renault 4 E-Tech electric, a monumental ‘4’ was installed at the exit of Paris-Charles de Gaulle Airport in the direction of Paris.
With an advertising surface area of 50 sqm, the 4 XXL is a spectacular landmark over 6 metres high and weighing 4 tonnes. A true gateway to the brand, this ‘4’ transforms the journey to Paris into an immersive brand experience promoting the everyday adventurer, ready for any adventure.
Designed to combine robustness and elegance, the 4 is based on a main steel structure, complemented by aluminium elements for added lightness. No fewer than 886 LED modules animate 12 m² of PVC-free canvas – a responsible choice – whose visuals will evolve throughout the year in line with the highlights of the calendar.
The project, which included the removal of the previous 5 XXL display and the installation of the new 4 XXL, took place over five consecutive nights and involved around 50 people.
It was a real technological and logistical feat for an ultra-visible display, seen by nearly 70 million travellers a year at Paris-Charles de Gaulle Airport.
After the ‘5’ celebrating the return of the Renault 5 in an electric version, it's now time for the ‘4’: freedom, design and media impact all rolled into one.
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