The Badalada campaign wins the Gold award at the Trophées E-commerce 2026.

During summer 2025, Paris-Charles de Gaulle airport switched to Brazilian time: from check-in to the boarding gates, the launch campaign was rolled out in retail areas, digital spaces and on Extime JCDecaux Airport's iconic displays.

Upon arrival at the airport, passengers were immediately immersed in the sunny world of Sol de Janeiro thanks to the complete branding of the LISA shuttle station, mirror stickers in the restrooms, and a powerful network of DOOH screens operated by Extime JCDecaux Airport, ensuring brand presence throughout the passenger journey.

Then, the journey continued with an immersive experience in the Extime Duty Free Paris stores: floor stickers at the store entrance, iconic tables and brand-coloured podiums, branded payment trays at checkout counters… By the end of their journey, passengers were ready to bring the Badalada™ experience to life in store.

Passengers were also engaged before, during and after their flight via the extime.com website, where they could order Badalada™ products through Click & Collect, through the Extime Rewards newsletter and via a powerful storytelling on Extime social media.

Named “Extime Immersive Journey”, this bold project was made possible thanks to the close collaboration between the Sol de Janeiro, Extime JCDecaux Airport and Extime Duty Free Paris teams. Together, they offered Paris Aéroport passengers a unique phygital experience designed to create connections, inspire, and boost engagement and conversion.