Bolt makes a striking impression at Paris-CDG 2F arrivals with an immersive campaign

Bolt, the global mobility platform, is making a bold and immersive statement at Terminal 2F of Paris-Charles de Gaulle airport, welcoming all arriving passengers with a playful, high-impact installation that simply cannot be ignored.

2026 - July 20

Tourism/Transport

A playful scenography that captures 100% of arrival flows

At the heart of Terminal 2F – used predominantly by European and French travellers – Bolt has devised a brand experience that follows passengers throughout their arrival journey. As soon as they enter the baggage reclaim area, travellers are greeted by 3D Bolt vehicles, theatrically staged directly on the luggage carousels to create both surprise and a strong sense of ownership of the space.

This spectacular installation is paired with six iconic OOH large formats – the Luggage Wall and the Luggage Lightbox – which celebrate the appeal of the French capital while building a sense of connection with audiences. The “Le Louvre, le Marais, et tout ce qui vous tente” and “Première balade, dernier croissant. On est là.” taglines accompany travellers from baggage reclaim right through to the terminal exit, establishing Bolt as the natural choice for getting around Paris.

Bolt campaign, 3D object, iconic formats, OOH

Thanks to this scenography integrated into the very core of the passenger journey, the brand captures 100% of arrival flows and positions itself as a visible, memorable and instantly recognisable travel companion.

A campaign that establishes Bolt as the essential travel companion

With this emblematic presence at Paris-Charles de Gaulle, Bolt is strengthening its position in the French market, both for trips to central Paris and for journeys to and from the Paris airports. By engaging with travellers at the exact moment when they choose their mode of transport, the mobility platform positions itself as the obvious solution for continuing their journey with ease.

This campaign stands out as much for the strength of its media deployment as for the care invested in its scenography, meticulously designed to immerse passengers in the Bolt universe from the moment they arrive in Paris. By combining maximum visibility, instant recall and strong affinity with the travel experience, Bolt confirms its ambition to become the indispensable companion for every journey made by travellers in Paris.