Renault electrifies Paris Aéroport with Twingo E-Tech electric

The Renault Twingo is making a comeback in an electric version.

A 1990s icon, the Renault Twingo, launched in 1992, established a bold new vision of the city car. More than just a vehicle, it has earned its place in pop culture as an icon: a joyful, colourful and modular car. With the Twingo E-Tech electric, Renault is bringing this spirit back to life while remaining true to its DNA and original design. Designed to make urban life easier, the new Twingo is a small car with a remarkably spacious interior, offering a range of 263 km at an affordable price. Its smiling grille, inspired by the first generation, gives it an iconic and instantly recognisable design.

The Twingo E-Tech electric takes pride of place at the heart of passenger flows at Paris Aéroport.

Parisian airports are the ideal playground to showcase the new Twingo E-Tech electric at the very heart of passenger flows. Paris-Charles de Gaulle and Paris-Orly airports offer a unique opportunity to reach both French and international audiences, who are naturally oriented towards innovation. The aim of the campaign is to reach as many passengers as possible and introduce them to this modular model, designed for everyday journeys.The taglines have even been specially tailored for this activation as a nod to travellers: “extra luggage on board for free” and “gates closed when you want”.

To guide passengers throughout their journey, the brand has chosen to combine iconic large formats with DOOH displays, both in the departures and arrivals areas:

- The Bon Voyage Emergence at Terminal 2F of Paris-CDG targets premium travellers with two iconic lightboxes;

- The Bon Voyage Mezzanine at Orly 1 and 2 enables the brand to dominate the departures area and catch passengers' attention upon their arrival at the airport;

The Bon Voyage Proxi DOOH network provides optimal coverage, with 265 screens activated simultaneously to maximise reach.

The Welcome Outdoor, made up of six 12 sqm displays, offers travellers heading into Paris a fully immersive experience in the world of the Twingo E-Tech electric, allowing them to discover it from every angle. This impactful set-up, built around a strong visual unity, enables the brand to stand out along the main road into the capital.

With this large-scale campaign at Paris Aéroport, Renault is positioning the Twingo E-Tech electric as the new benchmark city car, placing it at the heart of today’s journeys and tomorrow’s mobility.