Miss Dior, a new couture icon at Paris Aéroport

Dior has launched an exceptional campaign at Paris-Charles de Gaulle Airport to celebrate the reinvention of its legendary fragrance: Miss Dior Eau de Parfum.
Leveraging the power of airport media at Paris-Charles de Gaulle, Dior is transforming the terminals into a true communication hub to celebrate Parisian elegance, love, and haute couture with a premium audience.

2026 - October 12

Mode/Beauté

Embodied by Natalie Portman, the campaign unveils a new facet of Miss Dior, a true couture icon, embodying elegance, femininity and absolute love.

In this new creation, a completely redesigned bottle, cut like a tailored suit, asserts an unmistakably couture elegance. In homage to the original bow, the new poignard bow, embroidered with the House’s signature houndstooth motif, embodies a technical feat that enhances Dior’s couture savoir-faire. At the heart of the fragrance lies the rose, once cultivated by Christian Dior and his sister Catherine in Dior’s exclusive gardens in Grasse. It is wrapped in gourmand and vanilla notes, for a sensual, generous signature.

Paris Aéroport, a natural setting for Parisian elegance

At Paris-Charles de Gaulle airport, the Miss Dior campaign comes to life in terminals 1 and 2, at the very heart of passenger flows. This choice reflects a clear ambition: to create a dialogue between the world of Parisian couture and the travel experience, as close as possible to an affinity audience – frequent flyers and business travellers, international customers attuned to the great French luxury Houses, and shoppers in transit seeking memorable shopping experiences in Duty Free boutiques.

Through this statement, Dior is pursuing a twofold objective:

enhance the visibility of Miss Dior Eau de Parfum among a premium audience at key moments in their journey
firmly establish the Miss Dior universe as a lasting part of the Paris experience by focusing on the emotional aspect of the journey.

Airport media thus becomes a strategic tool for brand experience, helping to amplify the campaign’s impact, boost the fragrance’s appeal, and drive sales in duty-free shops.

Iconic and digital formats at the heart of the passenger journey

This celebration of Parisian elegance, love, and haute couture comes to life in Terminals 1 and 2 at Paris-CDG Airport through Extime JCDecaux Airport media solutions:

Iconic displays for unparalleled visibility at a time when attention is at its peak
XXL digital displays in shopping areas, complemented by our DOOH Shopping Proxi network, to drive conversions within duty-free shops.

Dior is establishing Miss Dior as the “New Couture Icon” of Parisian travel by showcasing the brand at the heart of Paris Aéroport, in a premium setting that allows it to reach an audience on the move at a key moment in the travel experience.