Cartier unleashes its iconic Panther at Paris-CDG

Throughout the month of September, Cartier showcases its bestiary and heritage at Paris Aéroport with its new “Into the Wild” campaign.

2026 - September 21

Jewellery/Watchmaking

In collaboration with the Extime JCDecaux Airport teams, the Maison is unveiling a spectacular immersive campaign at Paris-Charles de Gaulle, transforming the international junction of Terminal 1 into a life-size playground for the animal kingdom and an exceptional showcase for its artisanal expertise.

Conceived as an open-air gallery, this large-scale installation blends captivating storytelling with refined scenography to offer travellers a memorable experience along their journey. Within Paris Aéroport, Cartier harnesses the power of the airport media to engage a high-potential international audience, fully aligned with the Maison’s visibility and desirability objectives at this strategic time of year.

An immersive journey with rising intensity

Cartier orchestrates a true crescendo of immersion along the entire international junction of Terminal 1 at Paris-CDG.

In the corridor, 15 immersive lightboxes guide passengers towards their boarding gates. Majestic felines, Cartier’s emblematic motif, come to life in a carefully choreographed mise-en-scène, revealing the visual heritage of the Maison, the strength of its iconic panther and its exceptional craftsmanship. The terminal gradually transforms into an artistic showcase, where art and creativity unfold in step with the travellers’ journey.

bon voyage corridor, cartier, OOH campaign

Crescendo of this immersive journey, the Bon Voyage Curve, an impressive 38 sqm lightbox located at the end of the international junction and reaching 100% of departing passengers from Terminal 1, further amplifies the “Into the Wild” experience and rounds off the itinerary like a final scene, where the panther fully comes into its own and turns the terminal into a truly open gallery dedicated to the animal and the Maison’s métiers d’art.

By transforming Terminal 1 into a playground for its iconic panther, Cartier offers passengers a memorable experience at Paris Aéroport, where the emblematic panther lights up the journey and invites everyone to be carried away “Into the Wild”, while underscoring the strength of the airport medium in reaching a premium international audience at a key moment in the year.