TAG HEUER TURNS EVERY SECOND INTO A MOMENT OF VICTORY AT PARIS AEROPORT
TAG Heuer and Extime JCDecaux Airport have joined forces for a spectacular campaign at Paris Aéroport, where every second of attention becomes a moment of victory.
In the premium environment of Paris airports, the watch brand showcased the intensity of those decisive moments that make all the difference.
‘Designed to Win’: the decisive moment at the heart of the campaign
Named ‘Designed to Win’, the campaign pays tribute to the values of resilience, discipline and pushing oneself beyond one's limits. Through black and white creations, TAG Heuer celebrates those who master the present moment, not by chance, but by intention.
Each visual captures a key moment in the protagonists' careers: extreme concentration, overcoming doubt, decisions made in a fraction of a second. The campaign thus becomes a rallying cry for those who take risks and perform when it matters most.
Whether it's a driver gripping the wheel in Monaco's tightest corners, a sprinter preparing for the starting gun or a swimmer at the edge of the pool, each scene celebrates those brief, decisive seconds that separate the winners from the rest.
TAG Heuer watches are part of this same heritage: bold, demanding, designed to outperform.
With its campaign at Paris Aéroport, TAG Heuer reaffirmed its unwavering connection to the world of motorsport and its historic role as Official Timekeeper of Formula 1. The campaign pays tribute to motorsport legend Ayrton Senna, the ultimate embodiment of driving genius, the quest for performance and victory snatched at the last second.
An iconic digital campaign at the heart of Paris-Charles de Gaulle Airport
To reach a premium international audience, TAG Heuer relied on two iconic digital displays at Paris-Charles de Gaulle Airport:
- The Bon Voyage Giant Screen, a 39 sqm screen that captures the attention of 100% of travellers departing from Terminal 2E
- The Shopping Digital Immersive, an iconic digital display offering an immersive experience at the heart of Terminal 1 shopping area
Thanks to this deployment, the ‘Designed to Win’ campaign was in close contact with passenger flows, where attention is available and where every second becomes an opportunity to tell a powerful and memorable brand story.
Other high-impact campaigns
TAG Heuer
TAG Heuer celebrates its return as the official timekeeper of Formula 1 at Paris Aéroport
A project? A question?
Extime JCDecaux Airport assists you in executing your campaign with dedicated experts who simplify the purchase of airport media.