TUMI reimagines the art of travel at Paris Aéroport

A sunny Mediterranean escape

As summer approaches, the international travel, lifestyle and accessories brand TUMI is unveiling its new collection through a strategic media campaign at Paris Aéroport. Conceived as an ode to the elegance of the Mediterranean coastline and the freedom of effortless travel, the “Mediterranean Escape” collection features summery hues that exude sunshine and a desire to get away. The designs and materials draw inspiration from the warmth, rhythm, and sensory richness of the Mediterranean coast, transporting passengers to Mallorca, Spain, where the collection was photographed.

This campaign conveys a genuine sense of lightness —an immersive, expressive journey deeply rooted in the spirit of the Mediterranean.

A 360-degree media strategy in an immersive environment

To maximise the impact of this campaign, TUMI chose the airport media, which perfectly aligns with its message. Paris-Charles de Gaulle airport offers the brand a premium environment where the desire to escape is at its peak. Whether they are premium leisure travellers or business ones, TUMI accompanies them at every stage of their journey through an immersive, sensory 360° activation.

At Terminal 2F, the journey starts with the Bon Voyage Emergence, an iconic XXL display that instantly captures passengers’ attention before leading them to an experiential pop-up with a Mediterranean vibe, dedicated to the new collection. This open, light-filled space, with its minimalist lines and meticulous finishes, transports passengers to a sunny retreat, where the warm, refined atmosphere echoes the industrial aesthetic and rugged durability of the brand’s iconic models. This activation also extends to our DOOH displays, which punctuate the journey all the way to the boarding gates with luminous visuals that invite passengers to get away.

At Terminal 2EK, TUMI also chose an iconic installation: the Shopping Digital Arch, a digital triumphal arch that offers travellers a spectacular immersion into the heat of the Mediterranean world.

This large-scale launch allows TUMI to solidify its leadership in the luggage market and offer travellers a unique, immersive experience at the heart of its new collection, while celebrating travel as a form of self-expression.