Longchamp invites Paris Aéroport passengers to escape to the open seas

At the crossroads of laid-back sunshine vibes and refined elegance

Conceived as a seaside getaway, the campaign invites travellers to leave the hustle and bustle of Paris behind and head to the coast, where surfing becomes a way of life and a state of mind. Pop colours, sunny prints and surf-inspired details come together to create a silhouette that is free-spirited, feminine and elegant, designed to keep pace with the summer, from the first rays of dawn to the last golden hues of the evening. Combining movement, light and a sense of lightness, the Longchamp House tells a story of escape, creativity and leatherworking know-how.

Iconic displays that bring the brand’s vision to life

Displayed on our two 𝗕𝗼𝗻 𝗩𝗼𝘆𝗮𝗴𝗲 𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝗲 lightboxes, in the heart of the departures area of Terminal 2F at Paris-Charles de Gaulle airport, the campaign captures travellers’ attention at a time when it is at its peak. These iconic displays provide the brand with a 42 sqm space to immerse passengers in the collection’s chic surf-inspired world: ocean horizons, silhouettes in motion, radiant energy of summer. They guide the spirit of travellers who are already looking forward to their journeys —an ideal strategy to bring the Summer collection’s vision to life.

More than ever, Paris Aéroport embodies a place of departure, movement and the desire to explore new horizons: a perfect fit for Longchamp’s brand message. The airport media thus reinforces the brand’s image and promotes the Summer collection to a premium, French and international audience at a time when they are eager to escape to the open seas and are planning their seasonal summer purchases.